Welcome to Umag
Umag, on the north-western tip of Istria just a few kilometres from the Slovenian border, is Croatia's gateway to the Adriatic for travellers arriving from central Europe. A Venetian old town curls around its small harbour, while a long, green coastline of marinas, beaches and sports resorts stretches to either side.
The town is best known internationally for the ATP Croatia Open tennis tournament each July, but its quieter treasures are just as rewarding: the historic Savudrija lighthouse — the oldest working lighthouse on the Adriatic — and the wine and olive-oil roads of north-west Istria, home to some of the country's most awarded producers.
Getting there is the easy part: our private door-to-door transfer from Zagreb to Umag (≈ 220 km, ≈ 2 h 30 min) picks you up at your address and delivers you directly to your accommodation — and we drive to Umag from any address in Croatia or the EU.
Highlights
What to See in Umag
Umag Old Town
A compact medieval core on a small peninsula, with Venetian houses, the town museum in a former defensive tower and lovely sea views from the walls.
Savudrija Lighthouse
Built in 1818, the oldest active lighthouse on the Adriatic stands at Croatia's westernmost point, surrounded by pine woods and rocky swimming spots.
ATP Croatia Open
Every July, world-class tennis comes to Umag's clay courts, accompanied by open-air concerts and a festival atmosphere along the waterfront.
Istrian Wine Roads
The hills behind Umag around Buje, Brtonigla and Momjan produce celebrated Malvazija and Teran wines — tastings at family wineries are minutes away.
Beaches & Laguna
From town beaches to the pine-shaded coves of Katoro and Kanegra, Umag's shoreline is well-kept, family-friendly and dotted with sports facilities.
Novigrad & Buje Day Trips
The charming fishing town of Novigrad and the hilltop 'watchtower of Istria' Buje are short scenic drives away, perfect for a slow afternoon.
Plan Your Visit
Practical Information
Best Time to Visit
May to September for the sea; July for tennis and festivals. Autumn is harvest season on the wine roads — arguably the most delicious time to visit north-west Istria.
How Long to Stay
Two days cover the old town, Savudrija and a wine tour. Umag also works well as a first or last stop on a wider Istrian itinerary with Poreč, Rovinj and Pula.
Good to Know
During the ATP tournament accommodation fills quickly, so book early. Konoba menus here blend Istrian and Italian traditions — try fuži pasta with truffles and fresh Adriatic fish.
Getting There
How to Reach Umag
The most comfortable way to reach Umag is a private door-to-door transfer: no bus stations, no luggage hauling, no timetables. From Zagreb, the journey covers ≈ 220 km and takes ≈ 2 h 30 min, with sightseeing stops available along the way. We also provide transfers to Umag from any other city, airport or address in Croatia and throughout the EU — see the full route details on our Zagreb to Umag transfer page, or browse all our transfer routes.
F.A.Q
Frequently Asked Questions
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How far is Umag from Zagreb?
Umag is approximately 220 km from Zagreb, around 2 hours 30 minutes by private transfer via Rijeka and the Istrian Y motorway.
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Do you provide transfers from airports in Italy or Slovenia to Umag?
Yes. Umag is close to Trieste, Ljubljana and Venice airports, and cross-border door-to-door transfers throughout the EU are part of our regular service.
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Can we tour the Istrian wine roads with a private driver?
Absolutely — with a private vehicle and driver you can enjoy tastings at several wineries in the Buje and Momjan hills without anyone having to stay behind the wheel.
Have another question? See our full F.A.Q page or contact us directly.